"I love introducing people to the inspirational."
Gordon Glass
Digital Marketer | Content Producer | Community Enabler
Achievements
• Set up the 24/7 collective to provide the highest quality round-the-clock community support to blockchain start-ups • Tailored content to attract search, helping raise daily website visitors x12 • Attracted quality referrals helping 29,000 households insulate • Built an e-list of 10,000 music lovers • Helped projects to secure prestigious Awards.
Awards
My applications gain projects the attention they deserve.
NEF’s Energiesprong project wins Ashden Award
2019 UK Sustainable Buildings category winner
SuperHomes wins Sustainable Energy Europe Award
2014 'Communicating’ category winner
What can Gordon Glass bring to your project?
A quick snapshot...
24-7
A 4-person team delivering 24-7 online public relations for blockchain start-ups like High Performance Blockchain and Mogul Productions. Building trust, winning hearts and minds, managing expectations, simplifying, explaining, problem-solving and preventing reputational damage within communities of up to 30,000 members.
"Based on comparables ... you guys are inexpensive and provide more value."
Andrew, Mogul Productions re: the 24/7 collective
Words
• I've written over 27,000 unique messages to engage with and respond to the needs of blockchain community members since 2018, including high quality scheduled posts • Helped several environmental projects through to milestones of 1 and 2 million website views • Major success curating content, placing guest blogs and securing valuable backlinks • Wrote copy for fifteen 32-page event brochures.
Publicity
Publicized 100s of events - festivals, theatre, clubs, gigs. Produced weekly events roundup for radio.
Blogs
Curated ‘How to’ articles lifting web traffic12 fold to 24,000 views/mth. Edited 150 YouGen blogs.
Social Media
Facilitated video by Reuters attracting 40k views on Twitter. Drew 231 retweets to 1 tweet.
“Thank you for handling this situation in such a professional and delicate manner. You have done a great job in managing users’ perceptions”
Danny Rowshandel, High Performance Blockchain
Photos
Four of my photos became brochure covers. My Olympus Mju II has survived nightclubs and international travel. Now using an iPhone 6 for more immediate results.
Videos
What can you produce with an iPhone 6 and iMovie? Let’s rephrase that. What can’t you do? 4 music videos in the bag. 15 video shoots coordinated involving professionals. 3 SuperHomes videos attracting 43,000 views.
Script
Presenter Oliver Heath uses my script.
Brief
My questions inform the interviewer.
Coordinate
I brief the people involved.
Shoot
Music video shot with my iPhone 6.
"It was a real pleasure to work with Gordon. The creativity and the insight he brought to the marketing endeavours of the company were always valuable. He was also very good at making sure that a campaign was measurable and sought to use this information to improve the success of future campaigns."
Tom Whitehead, Gigaclear plc, formerly with USEA
Web development
Constructed simple mobile-friendly Ablemesh website from scratch. Familiar with WordPress, Blocs and bespoke CMS systems. Briefed web developers. Planned new NEF website with colleagues.
Ablemesh
Created responsive website using Blocs for Mac. 100% my own work. Includes old PR and current affairs blogs that attracted 60,000+ views when rolled out on YouTube.
SuperHomes
Added popular case studies, FAQs, Q&As, product reviews, plus online booking. Automated collection of event feedback helped quantify our impact. WordPress site.
NEF
Led a mind-mapping process to build consensus around new website navigation and more flexible database-driven features as this new mobile-friendly website was developed.
YouGen
Curated, edited and shared all blog content over 2 years. Planned themes tied in with outreach to potential business members. Monitored engagement levels.
Marketing toolkit
Completed Advanced Digital Marketing Masters Programme and CIM Professional Diploma in Marketing. Grounded plans in goals and objectives, developed new skills and adopted best practice.
Content
Earned coverage in Telegraph, The Guardian, on websites - EST, WWF.
SEO
Took pages into Top 10 organic Google results for 30 searches.
Social media
Secured 231 retweets for a single post about event bookings opening!
Pay per click
Created ad campaign yielding 1,200 quality leads for just £5 each.
Used automated email series to build engagement.
Analytics
Tracked acquisition, engagement and sales to optimize focus.
Contact
Can I help you? If you don’t have my details to hand, please contact me using the form below in the first instance.